Johnson & Johnson is discontinuing talcum-based baby powder products in the U.S. and Canada.

The supplier says demand for talc-based baby power has been in decline because of changes in consumed and misinformation about the safety of the product.

Thousands of lawsuits have been filed claiming asbestos contamination in its talc products, including baby powder.

Johnson & Johnson will discontinue its talcum-based baby powder products in the U.S. and Canada, the company said Tuesday.

“Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising,” a J&J statement said.