Bass Pro Shops is airing its first super bowl commercial this year.
The message centers on reconnecting with the outdoors and with each other.
Some companies, including Anheuser-Busch, have opted to donate the cash normally spent on money spent on Super Bowl ads to coronavirus response efforts.
A Super Bowl commercial spot is estimated to cost $5.5 million dollars for 30 seconds.
Many other companies, including M&M and Kelloggs, say they will still pay for ads this year.
You can watch the ad below.
